Final Crit

Questions we wanted to be answered during crit. 

1.  Should we use the dark grey book-rum for all our packaging? The brief says the exterior packaging should be black however we feel for visual consistency and just looking better, that we prefer the grey.
2. Would a spiral bind ruin the sample book?
3. Should anything accompany the coasters? information or logo etc?
4. Do you think this is an effective way of communicating to designers?
5. Does it give you the right information and would the spreads in the book benefit from photographs or imagery. 

Feedback 

Eddie and Mitch 

Strengths 

Strongest outcome of the brief is the book, because as a product it would contain the Fedrigoni paper in a more modern and contemporary way reaching the target audience. 

Areas for improvement

Screen print fedrigoni on the book cover

Promotional material for the book, How are you going to promote to your target audience?

Need mor to recognise the brand. 

More innovative, unique packaging other than a box to follow the style the book has been produced. 

Considerations and Questions 

Grey works well , kind of blends in from the blues, also black would drown out the colours, the grey more subtle.
Don't spiral bind, would lose all quality. Make it look cheap - like a sketchbook. Perfect bind it or re-print the book considering a gap for an Asian bind.
Set up a screen to screen print the brand onto the book cover and print onto the coasters aswell. Maybe incorporate the ladder thing (logo) into the coasters like on the book covers. Back page job again.
The way the book is designed is by designers for designers so the overall product itself communicates perfectly.
Info is fine, having the actual stock to touch and feel is way better than including photographs.  

Considerations 

Grey is a shade of black but looks better.

Spiral bind....NO! Would runi the appearance. Perhaps get a spine 

Chris, Liam and Sam

Strengths 
Visually appealing. Uses all senses, Touch etc.

Areas for improvement 
Don't do yellow coaster

Considerations. 
Grey is shade of black - but looks better.
Spiral bind? ......NO! would ruin the appearance. Perhaps get a spine and stitch it. If you went for a spiral bind you may need big page sides.
Perhaps some small white type ... info on paper ...etc
Make stand out, but not essential
So will appeal to designers. appeals to all the senses.  
Would not benefit from imagery. High enough quality not to need it, your selling paper.

I found the Crit very useful. The issues raised were sometimes things we had missed and not looked at. It is good to let others interoperate your work as Me and Max have been looking at it every day so we know what we are producing and who for, so its good to get an outsiders opinion. THe crit also highlighted that the book would just not settle for less that a professional bind Even if we just make it look like it is perfect bound etc.