Picking at the Fedrigoni brief and doing a good amount of research into the company and there products i can safely say that this company are doing everything wrong to appeal to a design audience. There samples they give out aren't impressive or laid out nicely or with any print on them. They just put a horrible sticker or a photocopied sheet with the information on it.
It seems like they refuse to spend any money or time appealing to there audience companies like GFSmith and Team send out amazing books with there samples on with different printing techniques or paper stocks, which is designed well and something you take your time to look at and keep for a reference.
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