The Briefs

We had a discussion about the all the briefs and Max really like the Fedrigoni paper brief and i preferred the Google one.  We had discussed both indebted about both and also discussed the ones we initially didn't think of to see if there was one that would of been good to look further into.

We were given a task to come up with 2 Briefs we did like and 1 brief we hated and then give 5 reasons why.

Fedrigoni

• Full campaign, No restrictions, very open
• Print Brief, stock
• Chance to experiment with a range of products
• Able to look into lots of printing techniques
• Aiming at a design led audience. 

Google

• Open to experimenting
• Recognised company huge target audience
• Can produce more than just packaging
• Visual style already strong so would be a challenge living up to the name
• Testing your brain for innovative ideas. 

Industry Trust...HATE

• Difficult subject matter
• Impossible challenge 
• No visual connection 
• Badly written
• Don't believe in what they are saying

We talked about reason for liking these briefs and found that as a pair we are more suited for the fedrigoni. we then had to pick holes in the brief to see where the problems about what they were asking and how the brief was written

Content  //  subject 
- Fedrigoni
- quality
- Tactilty
- Paper
- Ultra-functional
Media  //  Distribution 

- paper
- direct mail
- advertising
- newsletters
- events
- print 
Audience  //  Context 
- UK market
- top fashion labels
- design industry
- boutique publishers?
- large businesses with global reputations
Product  //  Deliverables
- paper / samples
- information booklet
- pack
- posters
- envelope  



5 things the brief asked us to do :
- Promote & showcase 'imaginative colours' paper range
- Be original
- Create a 'fully integrated' campaign
- Inspire designers to use their paper
- Keep paper alive as a medium

5 problems we're asked to solve :   
- Industry doesn't know about their paper range and selection tool
- The distribution of the information - not digital..?
- Paper as a dying medium
- Prove the quality of the product
- Explain the product - What they're actually selling - and them as a brand.