Developing Bounce Experiment

Here i vastly improved on my previous attempt at this animation. at first the balls speed was a constant, move to slowly and didn't look natural at all.
Firstly i wanted to make the letter "E" look like it is sponging the ball as it is been compressed. Almost like there was resistance.
This was very easy to do all i had to do is make it quicker leading up to the ball then using a different key frame i slowed down the pase as it started to hit the letter.
Then to give the impression of the ball been compressed to its limit i made the letter "E" rise much quicker than it was compressed to mirror that of releasing a compressed spring.
Ball rises slower than it descends. making it look more natural.
Other than the animation finishes then the ball falls into place i made it look like a freeze frame. stopping the ball momentarily then carrying on its previous path.