My concept is to promote relaxing by highlighting the health risks of not relaxing in the current society there is a great deal of popularity with been as healthy as possible.
My context boards shows a wide range of different media was used for my inspiration. i liked the colour scheme used for the "Hello Coffee" where they have used very natural colours such as the green and drowns.
The "Candles of New Zealand" use uppercase lettering for a relaxing product which i initially feel would look wrong but has been pulled off. I intend to use this as inspiration and take up the challenge of using uppercase myself.
There are also 2 examples of stock which i like.
I have draw a few initial ideas for packaging for both candles and incense. i tried to make each design different on which i could get some free back on which direction to go after the crit.
I gave an image of the current and unfinished logo so i could get feedback on what to do next to take it further.
These are the designs for a catalog which i plan to produce which informs the person about health risks of stress etc and then has a variety of products which you can buy at the back. i feel informing first will get people to think about needing to relax first which will make them more likely to buy products which help.
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